Cogent Tech Solutions
Cogent Tech Solutions is an IT consulting firm across Australia. They provide wide range of services including consulting, procurement, project services and managed services.
Increasing Reach with Dynamic Marketing
In this case study, you’ll learn how Cogent Tech Solutions transformed their business with the help of our PPC marketing services. From increased reach to more conversions, It experienced tremendous growth, all thanks to a strategic approach to digital marketing. Read on to discover the secrets of their success.
Our Approach
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Challenges
Navigating Competitors
The first hurdle was the high CPC for essential keywords. Terms like “IT services” and “project services” were not only sought after by direct competitors but also by various industries, inflating advertising costs significantly.
Optimizing Narrative
They needed to ensure that the visual assets used in ads were captivating but also quick to load, a technical tightrope walk that demanded both creativity and technical acumen.
Targeting Niche Market
With services tailored for a particular segment, Cogent Tech Solutions had to fine-tune their targeting to reach the right audience. Broad campaigns resulted in visibility, but not viability, as the clicks seldom converted into the high-value engagements they sought.
Articulating Complex Services
Lastly, the complexity of Cogent Tech’s services posed a distinct challenge. PPC ads offer limited space, and their offerings were not easily condensed into a few short lines without losing the essence of their sophisticated value proposition.
Solutions
Our first step was to research Cogent Tech Solutions’ target audiences and keywords and then develop PPC campaigns that would reach those audiences with conversion-oriented landing pages. Through these efforts, we were able to deliver significant improvements in lead generation through the optimization of the Quality Score, resulting in more clicks and conversions.
Landing Page Creation
We optimizer Cogent Tech's landing pages with clear CTAs, strategically placed forms, UTM parameters, and hidden fields.
Implement Account Structure
We performed comprehensive keyword research and created highly targeted ad groups for their campaign.
Continuous Optimization & Testing
We used negative keywords and new keywords, and implemented a manual CPC bid strategy, which led to significant improvements in results.
The Result
Transformation Achieved By TurboTech Solutions
01.
Enhanced Engagement
Implementing HubSpot's live chat and chatbot features led to quicker connections with prospects, boosting conversion rates.
02.
Data-Driven Insights
HubSpot’s comprehensive dashboards and reports allowed Cogent Tech to closely monitor marketing and sales metrics.
03.
Streamlined Processes
Automation of sales and marketing workflows through HubSpot enhanced lead management.
04.
Effective Lead Generation
Using HubSpot's landing pages and CTAs, Cogent Tech efficiently directed and qualified traffic, optimizing lead generation with targeted content and calls to action.
Increase in sales opportunities
Increase in no of customers won
