American E-Commerce Company
We worked with an American e-commerce company that serves interior designers across the US and Canada. With two primary revenue streams—membership tiers and website sales—It empowers designers to create, source, and purchase furniture and home improvement products in one place.
Problem Statement
The primary objectives were to increase revenue through website sales, boost membership subscriptions, and elevate brand visibility and overall sales
Our Approach
Develop
Plan
Define
Design
Develop
Plan
Define
Design
Challenges
Stagnant Website Traffic
To streamline sales activities, we developed two specialized sales pipelines along with reporting dashboards and sales automation tools. This allowed the company to track performance, identify opportunities, and make data-driven decisions.
Low Sales Conversion
Although leads were coming in, they were not converting into sales or generating revenue.
Membership Engagement
Membership sign-ups were high, but members weren’t converting into frequent buyers.
Paid Ads Performance
Ads struggled to achieve a solid return on ad spend (ROAS), limiting overall sales growth.
Lack of holistic reporting
There was limited visibility into overall performance, making it difficult to assess if ongoing activities were benefiting the business
How We
Solved It
How We Solved It
SOLUTION # 1 – DIGITAL MARKETING
Email Marketing
We implemented a strategic email marketing campaign to consistently engage the company’s database. Regular emails highlighted exclusive offers and deals, with a focus on upselling and cross-selling to boost website sales. Email marketing became a crucial channel for nurturing contacts and driving repeat purchases.
SEO & Paid Media
- SEO: Basic SEO efforts were initiated to increase organic traffic.
- Paid Media: Ad campaigns were optimized for improved ROAS, aiming to maximize returns and support growth
SOLUTION # 2 – Digital & Sales Transformation
Sales Pipeline Consultation
To streamline sales activities, we developed two specialized sales pipelines along with reporting dashboards and sales automation tools. This allowed the company to track performance, identify opportunities, and make data-driven decisions.
HubSpot CRM Setup
We implemented and configured HubSpot,
establishing a tailored CRM to manage sales processes efficiently
Conversion Optimization on the Website
Results
