Daniel House Club

Daniel House Club is an e-commerce platform designed for interior designers across the US and Canada. With two primary revenue streams—membership tiers and website sales—DHC empowers designers to create, source, and purchase furniture and home improvement products in one place.

Problem Statement

The primary objectives were to increase revenue through website sales, boost membership subscriptions, and elevate brand visibility and overall sales

Our Approach

Develop
Plan
Define
Design
Develop
Plan
Define
Design

Challenges

Stagnant Website Traffic

To streamline sales activities, we developed two specialized sales pipelines along with reporting dashboards and sales automation tools. This allowed DHC to track performance, identify opportunities, and make data-driven decisions.

Low Sales Conversion

Although leads were coming in, they were not converting into sales or generating revenue.

Membership Engagement

Membership sign-ups were high, but members weren’t converting into frequent buyers.

Paid Ads Performance

Ads struggled to achieve a solid return on ad spend (ROAS), limiting overall sales growth.

Lack of holistic reporting

There was limited visibility into overall performance, making it difficult to assess if ongoing activities were benefiting the business

How We
Solved It

How We Solved It

SOLUTION # 1 – DIGITAL MARKETING
Email Marketing

We implemented a strategic email marketing campaign to consistently engage DHC’s database. Regular emails highlighted exclusive offers and deals, with a focus on upselling and cross-selling to boost website sales. Email marketing became a crucial channel for nurturing contacts and driving repeat purchases.

SEO & Paid Media
  • SEO: Basic SEO efforts were initiated to increase organic traffic.
  • Paid Media: DHC’s ad campaigns were optimized for improved ROAS, aiming to maximize returns and support growth

SOLUTION # 2 – Digital & Sales Transformation

Sales Pipeline Consultation
To streamline sales activities, we developed two specialized sales pipelines along with reporting dashboards and sales automation tools. This allowed DHC to track performance, identify opportunities, and make data-driven decisions.
HubSpot CRM Setup


We implemented and configured HubSpot,
establishing a tailored CRM to manage DHC’s
sales processes efficiently

Conversion Optimization on the Website
To improve conversions, we introduced key website elements such as forms, CTAs, and chatbots. These tools encouraged visitors to engage and ultimately convert, boosting membership and sales.

Results

Let us build something that
works for you

Let us build something that works for you

Contact Us