Case Study
Increasing Reach with Dynamic Marketing
In this case study, you’ll learn how YRA transformed their business with the help of our PPC marketing services. From increased reach to more conversions, YRA experienced tremendous growth, all thanks to a strategic approach to digital marketing. Read on to discover the secrets of their success.
CRM
Digital Marketing
Website Development
About YRA Consulting
YRA Consulting is an IT consulting firm across Australia. They provide wide range of services including consulting, procurement, project services and managed services.
Our Approach
Develop
Plan
Define
Design
Develop
Plan
Define
Design
Challenges
Navigating Competitors
The first hurdle was the high CPC for essential keywords. Terms like “IT services” and “project services” were not only sought after by direct competitors but also by various industries, inflating advertising costs significantly.
Optimizing Narrative
They needed to ensure that the visual assets used in ads were captivating but also quick to load, a technical tightrope walk that demanded both creativity and technical acumen.
Targeting Niche Market
With services tailored for a particular segment, YRA had to fine-tune their targeting to reach the right audience. Broad campaigns resulted in visibility, but not viability, as the clicks seldom converted into the high-value engagements they sought.
Articulating Complex Services
Lastly, the complexity of YRA’s services posed a distinct challenge. PPC ads offer limited space, and YRA’s offerings were not easily condensed into a few short lines without losing the essence of their sophisticated value proposition.
Solutions
Our first step was to research YRA Consulting’s target audiences and keywords and then develop PPC campaigns that would reach those audiences with conversion-oriented landing pages. Through these efforts, we were able to deliver significant improvements in lead generation through the optimization of the Quality Score, resulting in more clicks and conversions.
Landing Page Creation
We optimizer YRA's landing pages with clear CTAs, strategically placed forms, UTM parameters, and hidden fields.
Implement Account Structure
We performed comprehensive keyword research and created highly targeted ad groups for YRA's campaign.
Continuous Optimization & Testing
We used negative keywords and new keywords, and implemented a manual CPC bid strategy, which led to significant improvements in YRA's results.
The Result
YRA Transformation Achieved By TurboTech Solutions
01.
Enhanced Engagement
Implementing HubSpot's live chat and chatbot features led to quicker connections with prospects, boosting conversion rates.
02.
Data-Driven Insights
HubSpot’s comprehensive dashboards and reports allowed YRA to closely monitor marketing and sales metrics.
03.
Streamlined Processes
Automation of sales and marketing workflows through HubSpot enhanced lead management.
04.
Effective Lead Generation
Using HubSpot's landing pages and CTAs, YRA efficiently directed and qualified traffic, optimizing lead generation with targeted content and calls to action.
Increase in sales opportunities
Increase in no of customers won
