Case Study
AMA's Digital Growth Journey with TurboTech Solutions
AMA partnered with TurboTech Solutions to transform its digital marketing presence across three websites. By revamping their SEO and Google Ads strategies, the collaboration resulted in increased website traffic, improved keyword rankings, and a 42% drop in customer acquisition costs. The outcome: more qualified leads, better analytics accuracy, and a scalable marketing engine built for the long run.
Digital Marketing
CRM
Virtual Assistance & HR
About Australian Medical Association (aMA)
AMA is a leading Australian healthcare and financial services provider organization, They are the professional body representing doctors and medical students in WA. They advocate for better healthcare policies, support medical professionals with workplace and legal services, and offer accredited vocational training through their education arm in areas like allied health, aged care, and community services.
Our Approach
Develop
Plan
Define
Design
Develop
Plan
Define
Design
Challenges
Low Online Visibility
Their websites were not ranking for relevant search terms , resulting in minimal organic traffic.
No Keyword Strategy
Pages lacked proper SEO metadata, and content was not aligned with keyword intent or user searches.
Underperforming Google Ads
Ad campaigns suffered from high CPC and CPA, poor targeting, and low conversion rates.
Poor Conversion Tracking
Basic pageviews were counted as conversions, skewing performance reports and hampering optimization.
Low Landing Page Performance
Visitors from both organic and paid sources were bouncing or not converting due to unclear messaging and layout issues.
Solutions
TurboTech Solutions implemented a full-funnel strategy to improve SEO, PPC performance, and lead tracking.
SEO Strategy
Technical SEO Audits
Fixed crawl errors, site speed issues, mobile responsiveness, and indexing problems.
On-Page Optimization
Added meta tags, restructured headers, and updated copy with relevant keywords.
Blog & Content Strategy
Launched an ongoing content calendar focused on long-tail keywords and user intent.
Backlinks & Local SEO
Built high-quality backlinks from relevant directories and optimized Google Business Profiles.
Google Ads Campaigns
Keyword
Segmentation
Separated brand and non-brand campaigns to control spend and improve ROI.
Responsive Search Ads + A/B Testing
Improved CTRs through copy experiments and relevant headlines.
Negative Keyword Management
Pruned irrelevant keywords regularly to reduce waste.
Dedicated Landing
Pages
Built ad-specific pages with clear CTAs to align user intent with messaging.
Tracking & Analytics
GA4 Setup
Implemented proper event tracking for real actions like form submissions and phone clicks.
Google Ads Conversions
Linked GA4 to Google Ads for accurate cross-platform performance measurement.
Defined Business Goals
Mapped conversion types by business value for strategic reporting.
The Result
Success Story Shaped by TurboTech Solutions
01.
-42% Lower CPA and -38% CPC, improving paid campaign efficiency
02.
Page 1 Rankings for high-value keywords in superannuation, retirement planning, and healthcare training
03.
Accurate Conversion Tracking with true attribution of form fills and calls
04.
+35% Increase in Conversion Rates through optimized landing pages and ad-message alignment
Increase in conversion rates
Lower Bounce Rate
