Case Study
Effective Marketing for oil well drilling company in the Middle East
In this case study, we’ll take an in-depth look at how we helped an oil well drilling company grow their business through strategic website enhancements and digital marketing efforts. We’ll explore the challenges they faced, the solutions we provided, and the results they achieved. By the end, you’ll have a clear understanding of how to apply these principles to your own business.
CRM
Digital Marketing
About Welfrac Services
Welfrac Services is formed to serve Oil Well Drilling Companies. The promoters of the organisation have more than a decades experience in supplying and dealing with top Multinational Corporations.
Our Approach
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Challenges
01
Welfrac initially faced several key challenges, including stiff competition for digital presence in Dubai’s vast pest control market. They urgently needed to expand their online visibility to cater to an increasingly internet-savvy audience.
02
Moreover, their website was not optimized for conversions, resulting in missed opportunities with a significant volume of untapped website traffic. Addressing this, they also faced SEO-related issues, hindering their organic traffic potential. The ultimate goal was to establish a robust conversion pipeline by attracting high-quality organic website traffic and converting these prospects into new business.
03
Additionally, Welfrac grappled with costly leads and low lead quality from their paid campaigns. Their reliance on organic leads pushed them to seek an enhanced SEO and content marketing strategy to improve their organic rankings and gain a competitive edge.
04
Lastly, the separation of their marketing and sales teams hindered their mission. They needed a comprehensive solution to boost traffic, leads, and revenue while streamlining marketing and sales efforts.
Solutions
In response to these challenges, TurboTech Solutions proposed strategic solutions:
Enhanced Digital Presence:
To counter the competitive digital landscape, we recommended a comprehensive approach to bolster ORIGIN Exterminators' online presence.
Comprehensive SEO Strategy:
We devised a robust SEO and content marketing plan to tackle website optimization issues. This strategy aimed to improve organic rankings and increase high-quality organic traffic.
Optimizing Paid Campaigns:
To address high CPL and low lead quality from paid campaigns, we suggested refining targeting and ad creatives. This shift toward quality over quantity aimed to enhance the efficiency of advertising efforts.
The Result
Success Story Shaped by TurboTech Solutions
01.
Digital Dominance
Welfrac Services' online presence surged, resulting in a 75% increase in website traffic.
02.
Cost-Efficiency
CPL dropped by 40%, while lead quality improved significantly in paid campaigns.
03.
Mission Achievement
Enhanced industry standing allowed them to protect more people and enhance even more lives.
04.
Unified Excellence
HubSpot integration resulted in a 45% increase in lead conversion rates..
Increase in leads one year after site optimization
Increase in quantified non-paid website traffic
